SOCIAL DATA IS A GOLD MINE OF CONSUMER INFORMATION
For agencies and brands
YOUR FANS ARE
On average 98% of the consumer
goods fans on Facebook are
also customers of the same
brand in the real world.
Daily interactions between people and brands on Facebook
can predict people’s private traits
with an accuracy up to 97%.
SOCIAL DATA IS
70% of users access Facebook on a
daily basis keeping their info up-to-date and what they
share predicts trends and real world outcomes.