THE FIRST STUDY OF THE AMERICAN CONSUMER
Based on social media interactions
On average 98% of the consumer
goods fans on Facebook are also
customers of the same brand
in the real world.
Daily interactions between people
and brands on Facebook can predict
people’s private traits with an
accuracy up to 97%.
70% of users access Facebook on a daily basis keeping their info up-to-date and what they share predicts trends and real world outcomes.