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Case study BTicino increased customer engagement among both consumers and architects for its light switch products. Bticino S.p.A. is an Italian metalworking company that operates in the field of electrical low voltage equipment used for residential, employment and production. It proposes solutions for the energy distribution, for the communication and for the control of light, sound, climate and security.

 

BTicino needed to attract more social media followers interested in its specialty lighting products. Particularly among key influencers like architects and interior designers.

 
With the help of Cubeyou’s social data research, BTicino discovered new areas of interest among its target audience. It created new avenues to boost its social media fan base.
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ENGAGEMENT
Record Facebook engagement during storm season with a new promotion.
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PROMOTIONS
Boost in sales for specialty cover plates by linking a special promotion to a holiday.
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INFLUENCE
Unprecedented levels of professional engagement with lighting contractors and architects.
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"We uncovered hidden insights that we overlooked because we tend to look through the product lens. We now can add insights about topics that people really care about when they think about our company." 

Andrea Cerri, Digital Marketing and Communications Manager, Bticino