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Case study Hi-Rez Studios creating successful products based on customer insights

 

Hi-Rez Studios, a leading video game developer, needed to identify new features that would appeal to its 5 million “Smite” players worldwide.

 
With Cubeyou’s social intelligence report, Hi-Rez was able to gather key psychographic insights it couldn’t get from gaming forums. Based on these insights, the new features in “Smite” delivered immediate payback.
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SAVINGS
By researching and analyzing its audience directly, Hi-Rez avoided the time and money needed to test different skins before launch.
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SALES
After only three weeks, “Dark Lord” became the fastest-selling skin ever created by Hi-Rez Studios.
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ENGAGEMENT
The online “Smite” community has grown from 4 million to over 5 million players in the last 6 months.
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"The most valuable thing about the Cubeyou report was that the insight was actionable. This is the first time we used third-party research, and the engagement more than paid for itself in a very short time." 

Todd Harris, COO and co-founder, Hi-Rez Studios