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Case Study Life Happens used research from Cubeyou to discover previously unknown customer interests and increase customer engagement by over 300%.

 

Life Happens was seeking new ways to increase its social media following so that it could fulfill its mission of educating consumers about life insurance.

 
Using Cubeyou research, Life Happens was able to gain key insights about what appeals to its target customer.Learning how and what to talk about boosted social media participation and created new marketing opportunities.
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INTERESTS
Cubeyou research helped discover unexpected areas of interest among the Life Happens audience, including a strong preference for pets.
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LIKES
With these new customer insights, Life Happens has increased the average number of “Likes” per post by 3 to 5 times.
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STRATEGY
Using social data to shape its social media strategy, Life Happens has increased its Facebook following to more than 200,000.
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""The real advantage of these reports is that they give you a real sense of the people who follow you. Our customers stop being just a number on the fan count and become three-dimensional with specific interests and real personalities."" 

Chris Hill, Vice President of Design & Social Media